Paid media, but make it earthy
Hi, I'm Tori – a digital media guru who blends performance data, audience insight, and creative testing to build campaigns that actually move.
Currently into: clean campaign structures, good trail snacks, morning yoga, and finding the why behind the numbers.
Campaign Trail Map
Audience Insight
Creative Testing
Optimization
About Me
I fully believe in living life with joy, movement, and wonder. That includes dancing ridiculously — like, full-body-flailing, lose-yourself kind of dancing. Try it. It’s magical.
When I’m not at work, I’m most likely: getting my hands dirty in the garden, kayaking or hiking with my dogs & husband, practicing yoga, or listening to someone like Brené Brown to remind myself I’m not alone in the mess of being human.
I believe in creativity, therapy, personal growth, and the healing power of nature. I also believe that work can be meaningful and fun, and bring that spirit to everything I do — from strategy to storytelling, and every silly little detail in between.
Media Style
Strategic, curious, test-and-learn
Favorite Work Zone
Audience insights + optimization
Personality
Earthy, goofy, analytical
Belief
Good media buying is part science, part story
Featured Projects
A few examples of how I approach media strategy: with clear goals, thoughtful testing, and enough curiosity to keep asking what the data is really telling us.
Meta / TikTok / Pinterest
Built a paid social campaign structure designed to support awareness, engagement, and conversion goals while giving creative tests enough room to produce useful learnings.
What I Did
Google Ads / Search / Shopping
Refined paid search and shopping activity to improve query relevance, budget efficiency, and conversion-focused optimization.
What I Did
Cross-Channel Planning
Created a full-funnel media approach that connected awareness, consideration, and conversion tactics into one cohesive paid media plan.
What I Did
Skills
A mix of paid media strategy, analytics, creative testing, and practical optimization work - packed neatly next to the trail snacks.
Paid social, paid search, budget pacing, audience targeting, placement strategy, bidding, and campaign optimization.
Full-funnel media planning, KPI mapping, channel role definition, audience segmentation, and testing roadmaps.
Performance analysis, trend spotting, dashboard interpretation, reporting, and optimization recommendations.
Hook testing, ad format recommendations, messaging insights, landing page feedback, and audience-message alignment.